Marketing Specialist
Title: Marketing Specialist
Location: St Louis, MO
Compensation: $60-85K
Summary:
A growing company in the logistics sector is looking to bring on a results-driven Marketing Specialist to develop, execute, and optimize the team's marketing initiatives.
Key Responsibilities:
- Develop, refine, and execute multi-faceted marketing strategies designed to enhance brand awareness, customer acquisition, and market penetration
- Lead data-driven digital campaigns across SEO, SEM, paid media, content marketing, and marketing automation platforms
- Optimize website performance and user experience (UX) through data analytics, A/B testing, and conversion rate optimization (CRO)
- Implement and monitor lead generation strategies, leveraging CRM systems and marketing automation tools to nurture prospects and drive sales
- Manage content calendars, blogs, whitepapers, case studies, and executive presentations to establish industry authority and credibility
- Lead the creation of compelling marketing materials, including videos, graphics, and promotional collateral
- Utilize advanced analytics tools to track campaign performance, assess engagement metrics, and refine strategies for continuous improvement
- Develop and execute omnichannel advertising strategies, leveraging a mix of digital, social, print, and out-of-home (OOH) media
Qualifications:
- Proven Experience: 5+ years in marketing, branding, or advertising with a demonstrated ability to drive measurable results
- Technical Expertise: Proficiency in Google Analytics, SEO tools, PPC platforms, CRM systems (HubSpot, Salesforce), and marketing automation platforms
- Degree in Marketing, Business Administration, Communications, or a related field
- Certifications in Google Ads, HubSpot, or digital marketing platforms
- Experience working in both B2B and B2C marketing environments
- Background in public relations, event marketing, or influencer partnerships
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