SVP, Marketing

We are supporting a fast growing Energy Infrastructure organization who is looking for a Senior Vice President (SVP) of Marketing to lead their marketing department. They will be responsible for designing and executing innovative marketing strategies that align with the company's overarching goals. This role is integral in defining the company's brand presence, creating impactful messaging, and driving revenue growth through strategic marketing initiatives.

In this position, the SVP will oversee integrated marketing campaigns across both digital and traditional platforms, collaborating with internal teams to ensure alignment with business objectives. This is an exciting opportunity to build a marketing foundation in a rapidly growing, private equity-backed company and make a transformative impact on the organization.

Key Responsibilities

• Marketing Strategy Development: Lead the creation and execution of comprehensive marketing strategies to drive the company's growth. Conduct market research to identify emerging trends, opportunities, and competitive landscapes.
• Campaign Execution: Design, launch, and oversee multi-channel marketing campaigns, utilizing digital, social media, traditional advertising, and events. Continuously monitor campaign performance and adapt strategies to optimize results.
• Brand Development: Manage and evolve the company's brand identity, ensuring consistent messaging across all marketing channels and materials.
• Leadership and Team Management: Lead and mentor a team of two marketing professionals, providing guidance and fostering a collaborative environment. Work closely with sales and product development teams to align marketing efforts with company goals.
• Budget Oversight: Develop, manage, and optimize the marketing budget, ensuring resources are allocated to maximize return on investment. Monitor spending and assess the effectiveness of initiatives.
• Digital Marketing Leadership: Oversee digital marketing strategies including SEO, SEM, website management, and social media. Stay informed about the latest digital trends and integrate relevant techniques into marketing plans.
• Public Relations and Media Relations: Cultivate relationships with media outlets and industry influencers. Lead PR efforts to enhance the company's public image and manage crisis communication when necessary.
• Data-Driven Decision Making: Use analytics tools to track and measure the success of marketing initiatives. Prepare regular performance reports for leadership, providing insights and recommendations for future marketing activities.
• Target Audience Identification and Segmentation: Define customer segments and develop tailored marketing strategies to effectively reach and engage those audiences.
• Compliance and Regulatory Awareness: Ensure marketing activities comply with legal regulations and industry standards.
• Innovation and Continuous Improvement: Monitor industry trends and emerging technologies to drive marketing innovation, adapting strategies to stay ahead of the competition.
• Networking and Industry Representation: Act as the organization's ambassador at industry conferences, events, and trade shows, building relationships and promoting the organization's brand.

Qualifications & Experience

• Required:
• Experience in the energy industry, industrials a plus.
• Background in private equity-backed companies.
• An MBA is highly desirable.
• Bachelor's degree in marketing, communications, or a related field.
• 15+ years of progressive experience in marketing, with a focus on strategic planning and execution.
• In-depth knowledge of marketing principles, strategies, and techniques.
• Strong written and verbal communication skills.
• Ability to think creatively and solve complex marketing challenges.
• Proficient in digital marketing tools, channels, and social media platforms.
• Analytical mindset with experience interpreting marketing data to inform decisions.
• Proven ability to manage multiple projects effectively in a fast-paced environment.
• Excellent interpersonal skills and a collaborative approach to teamwork.
• Results-driven with a focus on measurable business outcomes.
• Travel: 40%.