A rapidly growing global organization within innovative, high-quality food production is searching for a newly created Consumer & Digital Marketing Manager as they expand across US Markets! The Consumer & Digital Marketing Manager will oversee the creation, execution, and optimization of broad consumer marketing campaigns across multiple channels and touch points.
Key Responsibilities:
- Strategic Planning: Develop and implement integrated marketing strategies that support brand goals while enhancing consumer engagement through various platforms and formats.
- Campaign Oversight: Lead the planning and execution of marketing campaigns, ensuring they are delivered on schedule and generate measurable outcomes to foster brand growth.
- Social Media Strategy: Oversee the management of social media profiles, create detailed content plans, and interact with followers to cultivate brand loyalty and a strong online community.
- Data Analysis & Reporting: Track, assess, and refine campaign performance through analytics, providing actionable insights and recommendations for ongoing optimization.
- Team Collaboration: Collaborate closely with internal teams, including brand, sales, design, and customer service, as well as external partners, to ensure unified marketing strategies and alignment with company objectives.
- Market Insights: Stay up-to-date on market trends, consumer behavior, and competitor activities to continuously refine marketing tactics and strategies.
- Brand Representation: Serve as a brand advocate, ensuring consistent messaging and alignment with the brand's voice and values across all consumer interactions.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5+ years of experience in digital marketing and social media management.
- Proven track record of successfully planning and executing consumer marketing programs.
- Strong understanding of digital marketing tools, platforms, and best practices.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights) and marketing automation platforms.
- Creative mindset with strong project management skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
If you're a forward-thinking marketing professional with a passion for digital innovation and a strong grasp of online and social-media marketing - please don't hesitate to apply in today!
